ABOUT


hi, I'm
Samantha nicole

Welcome to my shop! You may also have noticed that there's a little more here than just Christian-inspired products.
My desire when I created All Things BU was to have a place to tie everything together, the shop, BUpodcast, and anything else God allows me to use as an avenue to use my love for creativity and to bless you, ladies.
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A little about me! I am 28 years old, striving to still walk daily with child-like faith. I love being creative, and I have always dreamed of having a shop to create whimsy and feminine things! However, at the same time, I didn't want the things I create to point back to me, but mainly to God. My desire in everything I do is to have fun using the gifts God has given me, but to use them as tools of blessings not only for myself but for those around me.
Feel free to follow me on my personal Instagram for more Christian content @stillbecoming.herr, too, for daily faith reminders, Christian relatability, and modest outfit inspiration!
What does BU stand for?
Fun fact, this all started as a blog and slowly grew into a podcast, and now my dream shop too. But it is still more than any of those. It's a community. When I first started, choosing a name was especially important to me! I wanted something that spoke value while also being relatable.
After some time, "Beautifully Unfinished" was laid on my heart, and I instantly fell in love.
I personally connected to it because we are all unfinished, but in the eyes of God, we are beautiful. Society has taught women that to be beautiful, we have to look a certain way. Comparison runs through the world and within the church. It can be exhausting!
The amazing thing is, God loves us as we come and where we are, no matter the season of life. However, he desires to renew, reproof, and cultivate us into more of his goodness and likeness. And through it all, he always sees more than we see in ourselves. Regardless of where we are, he is forever seeing the beauty and potential we already have. God wants us to understand that you don't have to be perfect to have purpose.
Ultimately, living for God isn't about perfection...it's about BECOMING.
Every product is rooted in faith, made to encourage your walk with Christ and your everyday lifestyle. We hope our products bring joy and excitement to your life.
Here we are rooted in grace, blooming in becoming, and celebrating the beauty found in every chapter of your walk with Christ. From faith-inspired designs to biblical resources, AllThingsBU is here to remind you that growth is beautiful and always to choose,
Faith over perfection.
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There is beauty in becoming...not perfecting!
​Always BU...because you are Beautifully Unfinished.
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​Love, Samantha Nicole
Where it Started.




A reminder that we all start somewhere, and you can learn as you go,
Don't wait for perfection to chase your dreams.
- Samantha Nicole
